Product portfolio
Product portfolio は、複数の製品、案件、投資テーマをまとめて見て、資源配分や優先順位を判断するための用語です。
製品開発では、この言葉を使って製品戦略の認識をそろえます。単語だけを知っていても、どの判断に使うのかが曖昧だと会話がずれます。
使う場面
- どの市場や顧客を狙うか決めるとき
- 複数の選択肢を比較するとき
- 関係者の期待をそろえるとき
気をつけること
戦略用語は抽象的になりやすいので、実際の優先順位ややらない判断につながるかを確認する必要があります。
- Acquisition effort
- Adjourning
- Agile product development
- Agile Stage-Gate
- Alliance
- Alpha test
- Analyzer
- Applications development
- Architectural innovation
- ATAR (Awareness-Trial-Availability-Repeat)
- Attribute testing
- Audit
- Augmented product
- Augmented reality (AR)
- Autonomous team
- Awareness
- Balanced portfolio
- Balanced Scorecard
- Bang for the buck
- Bass model
- Benchmarking
- Benefit
- Best practice study
- Best practice
- Beta test
- Big data
- Biometrics
- Bottom-up portfolio selection
- Brain writing
- Brainstorming
- Brand development index
- Brand
- Break-even point
- Breakthrough projects
- Bubble diagram
- Burndown chart
- Business analysis
- Business case
- Business Model Canvas (BMC)
- Business-to-business Buyer
- C-Conscientious
- Cannibalization
- Capacity planning
- Cash cows
- Centers of excellence
- Champion
- Charter
- Chasm
- Checklist
- Circular economy
- Climate
- Cluster sampling
- Co-location
- Collaborative product development
- Commercialization
- Competitive intelligence
- Concept engineering
- Concept generation
- Concept scenarios
- Concept screening
- Concept statement
- Concept testing
- Concept
- Concurrent engineering (CE)
- Conjoint analysis
- Consumer market
- Consumer need
- Consumer panels
- Consumer
- Contingency plan
- Continuous improvement
- Continuous innovation
- Convergent thinking
- Cooperation (team cooperation)
- Copyright
- Core Benefit Proposition (CBP)
- Core competence
- Core product
- Corporate culture
- Corporate strategy
- Creativity
- Criteria
- Critical path scheduling
- Critical path
- Critical success factors
- Cross-functional team
- Crossing the chasm
- Crowdsourcing
- Culture
- Customer adoption model
- Customer needs
- Customer site visits
- Customer
- D-Dominance
- Dashboard
- Data
- Database
- Decision tree
- Decline stage
- Defenders
- Deliverable
- Delphi
- Demographic
- Derivative projects
- Design for assembly (DFA)
- Design for Excellence (DFX)
- Design for functionality
- Design for maintenance (DFM)
- Design for manufacturing and assembly (DfMA)
- Design for production
- Design for recycling (DFR)
- Design for serviceability
- Design for Six Sigma (DFSS)
- Design for the Environment (DFE)
- Design for usability
- Design of experiments (DOE)
- Design specifications
- Design thinking
- Design validation
- Development teams
- Development
- Digital Transformation
- Digitalization
- Digitization
- Discontinuous innovation
- Discounted Cash-Flow (DCF) analysis
- Dispersed teams
- Disruptive innovation
- Distribution (physical and channels)
- Divergent thinking
- DMAIC
- DMASV
- DMEDI
- Double diamond framework
- Early adopters
- Early majority
- Embodiment design
- Emergent emotions
- Emotional design
- Emotional intelligence
- Empathy analysis
- Endurance testing
- Enhanced new product
- Entrepreneur
- Ethnography
- Expected Commercial Value (ECV)
- Externalities
- Eye tracking
- Factor analysis
- Factory cost
- Failure mode and effects analysis (FMEA)
- Failure rate
- Feasibility analysis
- Feature creep
- Feature roadmap
- Feature
- Field testing
- Financial success
- First-to-market
- Five hexagon model
- Focus groups
- Forecast
- Forming
- Front end of innovation
- Function Analysis System Technique
- Function
- Functional team
- Gamma test
- Gantt chart
- Gap analysis
- Gate
- Gatekeepers
- Greenwashing
- Growth stage
- Guerrilla testing
- Heavyweight team
- Hurdle rate
- I-Influence
- Idea generation (ideation)
- Idea
- IDOV
- Implementation team
- Implicit product requirement
- In-depth interview
- In-licensed
- Incremental improvement
- Information
- Initial screening
- Innovation-based culture
- Innovation landscape map
- Innovation steering committee
- Innovation strategy
- Innovation
- Integrated Product Development (IPD)
- Intellectual property (IP)
- Internal rate of return (IRR)
- Internet of Things (IoT)
- Intrapreneur
- Introduction stage
- ISO 9000
- Journal of Product Innovation Management
- Journey maps
- Kaizen
- Kano method
- Kansei engineering
- Laggards
- Late majority
- Lead users
- Lean product innovation
- Lean startup
- Learning organization
- Life cycle assessment
- Lightweight team
- Line extension
- Manufacturability
- Manufacturing design
- Manufacturing test specification and procedure
- Market penetration
- Market research
- Market segmentation
- Market share
- Market testing
- Marketing mix
- Marketing strategy
- Maturity stage
- Metrics
- Mind-mapping
- Mission
- Mock-up
- Morphological analysis
- Multidimensional scaling (MDS)
- Multifunctional team
- Multiple regression analysis
- Multivariate analysis
- Needs statement
- Net present value (NPV)
- Net promoter score
- Network diagram
- Neural networks
- New Product Development (NPD)
- New product introduction (NPI)
- New product
- New-to-the-world product
- Non-product advantage
- Norming
- Open Innovation (OI)
- Operations
- Opportunity
- Option pricing theory
- Organizational identity
- Outsourcing
- Outstanding Corporate Innovator Award
- Patent
- Payback
- Perceptual mapping
- Performance measurement system
- Performance metrics
- Performing
- Personas
- PERT (Program Evaluation and Review Technique)
- PESTLE
- Phase review process
- Pipeline management
- Pipeline (product pipeline)
- Plant variety rights
- Platform product
- Portfolio criteria
- Portfolio management team
- Portfolio management
- Portfolio rollout scenarios
- Portfolio
- Primary market research
- Principal components analysis (PCA)
- Process champion
- Process managers
- Process owner
- Product and process performance success
- Product approval committee
- Product architecture
- Product backlog
- Product definition
- Product design specifications
- Product development portfolio
- Product development process
- Product development team
- Product development
- Product discontinuation
- Product failure
- Product family
- Product Innovation Charter (PIC)
- Product innovation
- Product life cycle management
- Product life cycle
- Product line
- Product management
- Product manager
- Product owner
- Product platform
- Product portfolio
- Product positioning
- Product rejuvenation
- Product roadmap
- Product superiority
- Product
- Productivity index
- Program manager
- Project decision-making & reviews
- Project leader
- Project management
- Project pipeline management
- Project plan
- Project portfolio
- Project resource estimation
- Project sponsor
- Project strategy
- Project team
- Project
- Promotion
- Prospectors
- Psychographics
- Qualitative Market Research
- Quality assurance/compliance
- Quality-by-design
- Quality control specification and procedure
- Quality Function Deployment (QFD)
- Quality
- Quantitative market research
- Quartz Open Framework
- Radical innovation
- Random sample
- Rapid prototyping
- Reactors
- Release plan
- Reposition
- Resource matrix
- Resource plan
- Return on investment (ROI)
- Reverse engineering
- Risk acceptance
- Risk avoidance
- Risk management
- Risk mitigation
- Risk tolerance
- Risk transference
- Risk
- Road-mapping
- Routine innovation
- S-Curve (Technology S-Curve)
- S-Steady
- Sales forecasting
- Sales wave research
- Scamper
- Scenario analysis
- Screening
- Scrum-master
- Scrum team
- Scrum
- Secondary market research
- Senior management
- Sensitivity analysis
- Sensory testing
- Sentiment analysis
- Services
- Simulated test market
- Six Sigma
- Six thinking hats
- Sketch
- Social media
- Specification
- Sponsor
- Sprint
- Stage-Gate® process
- Stage
- Staged product development activity
- Standard cost
- Star products
- Storming
- Storyboarding
- Strategic balance
- Strategic fit
- Strategic partnering
- Strategic priorities
- Strategy
- Stratified sampling
- Support projects
- Sustainable development
- Sustainable innovation
- Sustaining innovation
- SWOT Analysis
- Systems engineering (SE)
- Tangible product
- Target market
- Task
- Team leader
- Technology-driven
- Technology foresighting
- Technology roadmap
- Technology S-curve
- Technology strategy
- Technology transfer
- Test marketing
- Time to market
- Top-down portfolio selection
- Total Quality Management (TQM)
- Trade secrets
- Trademark
- Triple bottom line
- Triple constraint
- TRIZ
- Unarticulated customer needs
- Usage and purchase intent
- User experience (UX)
- User interface (UI)
- User
- Value-added
- Value proposition
- Value
- Virtual reality (VR) testing
- Virtual team
- Vision
- Vitality index
- Voice of the Customer (VOC)
- Waste
- Waterfall method
- Whole product
- Willingness to pay
- Wireframe
- Workplan
- 組織的創造性を覚醒させる「揺さぶり」の質問
- リーン・バリュー・ツリー（LVT）
- 顧客フィードバックの流れを作る
- プラットフォームチームの考え方
- システムを変えるふりかえり
- OKRとプロダクト戦略
- アジャイルなガバナンス
- WIP制限はチームの集中を守る
- AI時代の2025年にPdMが読むべき5冊
- 意思決定を記録する
- Team Topologies の最初の一歩
- Product Ops
- チームのメトリクス
- 仮説としてのロードマップ
- Opportunity Solution Tree
- デュアルトラックアジャイル
- プロダクトディスカバリーの基本ループ
- アウトプットではなくアウトカムで見る
- 15%ソリューション
- チャタムハウスルール
- ベガスルール
- 戦略展開
- オペレーティングモデル
- 変革疲れ
- Go-to-Market
- ポジショニング
- セグメンテーション
- ペルソナ
- カスタマージャーニーマップ
- サービスブループリント
- Blameless Postmortem
- ガードレール
- システム思考
- チームの境界
- Stream-aligned Team
- Enabling Team
- Architecture Decision Record
- 技術的負債
- バリューストリーム
- Communities of Practice
- 意思決定権
- Delegation Poker
- ワーキングアグリーメント
- Team API
- 社会技術システム
- コンウェイの法則
- 認知負荷
- 心理的安全性
- 機会費用
- Impact Mapping
- Cost of Delay
- RICE優先順位づけ
- A/Bテスト
- コホート分析
- Pirate Metrics
- North Star Metric
- Product-Market Fit
- Jobs to be Done
- プロトタイプ
- MVP
- リトルの法則
- 累積フロー図
- サイクルタイム
- リードタイム
- カンバン
- バックログリファインメント
- スプリントゴール
- ベロシティ
- ストーリーポイント
- 受け入れ条件
- ユーザーストーリー
- Definition of Ready
- Definition of Done
- Thinkers 50コミュニティが選んだ最も影響力のある経営本（2023）
- 組織変革フレームワーク
- 4Cフレームワークを使ったワークショップの作り方
- スクラムマスターが読むべき5冊
- WIP制限の値の設定方法
- リーンキャンバスから事業計画書へ
- 新規事業の4つのアプローチ（PGTM）
- アジャイル認定資格というもの
- アジャイル導入の「最小限」の読書リスト
- 雑誌『anan』で「アジャイル」
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