Competitive intelligence
Competitive intelligence は、競合、代替品、市場動向、顧客行動に関する情報を集め、戦略や製品判断に活用する活動です。
製品開発では、この言葉を使って顧客や市場理解の認識をそろえます。単語だけを知っていても、どの判断に使うのかが曖昧だと会話がずれます。
使う場面
- 対象顧客を定義するとき
- 顧客課題や購買行動を整理するとき
- 市場投入や優先順位を決めるとき
気をつけること
顧客や市場を大きく捉えすぎると、具体的な判断に使えません。誰のどの状況を見ているのかまで落とし込むことが大切です。
- Acquisition effort
- Adjourning
- Agile product development
- Agile Stage-Gate
- Alliance
- Alpha test
- Analyzer
- Applications development
- Architectural innovation
- ATAR (Awareness-Trial-Availability-Repeat)
- Attribute testing
- Audit
- Augmented product
- Augmented reality (AR)
- Autonomous team
- Awareness
- Balanced portfolio
- Balanced Scorecard
- Bang for the buck
- Bass model
- Benchmarking
- Benefit
- Best practice study
- Best practice
- Beta test
- Big data
- Biometrics
- Bottom-up portfolio selection
- Brain writing
- Brainstorming
- Brand development index
- Brand
- Break-even point
- Breakthrough projects
- Bubble diagram
- Burndown chart
- Business analysis
- Business case
- Business Model Canvas (BMC)
- Business-to-business Buyer
- C-Conscientious
- Cannibalization
- Capacity planning
- Cash cows
- Centers of excellence
- Champion
- Charter
- Chasm
- Checklist
- Circular economy
- Climate
- Cluster sampling
- Co-location
- Collaborative product development
- Commercialization
- Competitive intelligence
- Concept engineering
- Concept generation
- Concept scenarios
- Concept screening
- Concept statement
- Concept testing
- Concept
- Concurrent engineering (CE)
- Conjoint analysis
- Consumer market
- Consumer need
- Consumer panels
- Consumer
- Contingency plan
- Continuous improvement
- Continuous innovation
- Convergent thinking
- Cooperation (team cooperation)
- Copyright
- Core Benefit Proposition (CBP)
- Core competence
- Core product
- Corporate culture
- Corporate strategy
- Creativity
- Criteria
- Critical path scheduling
- Critical path
- Critical success factors
- Cross-functional team
- Crossing the chasm
- Crowdsourcing
- Culture
- Customer adoption model
- Customer needs
- Customer site visits
- Customer
- D-Dominance
- Dashboard
- Data
- Database
- Decision tree
- Decline stage
- Defenders
- Deliverable
- Delphi
- Demographic
- Derivative projects
- Design for assembly (DFA)
- Design for Excellence (DFX)
- Design for functionality
- Design for maintenance (DFM)
- Design for manufacturing and assembly (DfMA)
- Design for production
- Design for recycling (DFR)
- Design for serviceability
- Design for Six Sigma (DFSS)
- Design for the Environment (DFE)
- Design for usability
- Design of experiments (DOE)
- Design specifications
- Design thinking
- Design validation
- Development teams
- Development
- Digital Transformation
- Digitalization
- Digitization
- Discontinuous innovation
- Discounted Cash-Flow (DCF) analysis
- Dispersed teams
- Disruptive innovation
- Distribution (physical and channels)
- Divergent thinking
- DMAIC
- DMASV
- DMEDI
- Double diamond framework
- Early adopters
- Early majority
- Embodiment design
- Emergent emotions
- Emotional design
- Emotional intelligence
- Empathy analysis
- Endurance testing
- Enhanced new product
- Entrepreneur
- Ethnography
- Expected Commercial Value (ECV)
- Externalities
- Eye tracking
- Factor analysis
- Factory cost
- Failure mode and effects analysis (FMEA)
- Failure rate
- Feasibility analysis
- Feature creep
- Feature roadmap
- Feature
- Field testing
- Financial success
- First-to-market
- Five hexagon model
- Focus groups
- Forecast
- Forming
- Front end of innovation
- Function Analysis System Technique
- Function
- Functional team
- Gamma test
- Gantt chart
- Gap analysis
- Gate
- Gatekeepers
- Greenwashing
- Growth stage
- Guerrilla testing
- Heavyweight team
- Hurdle rate
- I-Influence
- Idea generation (ideation)
- Idea
- IDOV
- Implementation team
- Implicit product requirement
- In-depth interview
- In-licensed
- Incremental improvement
- Information
- Initial screening
- Innovation-based culture
- Innovation landscape map
- Innovation steering committee
- Innovation strategy
- Innovation
- Integrated Product Development (IPD)
- Intellectual property (IP)
- Internal rate of return (IRR)
- Internet of Things (IoT)
- Intrapreneur
- Introduction stage
- ISO 9000
- Journal of Product Innovation Management
- Journey maps
- Kaizen
- Kano method
- Kansei engineering
- Laggards
- Late majority
- Lead users
- Lean product innovation
- Lean startup
- Learning organization
- Life cycle assessment
- Lightweight team
- Line extension
- Manufacturability
- Manufacturing design
- Manufacturing test specification and procedure
- Market penetration
- Market research
- Market segmentation
- Market share
- Market testing
- Marketing mix
- Marketing strategy
- Maturity stage
- Metrics
- Mind-mapping
- Mission
- Mock-up
- Morphological analysis
- Multidimensional scaling (MDS)
- Multifunctional team
- Multiple regression analysis
- Multivariate analysis
- Needs statement
- Net present value (NPV)
- Net promoter score
- Network diagram
- Neural networks
- New Product Development (NPD)
- New product introduction (NPI)
- New product
- New-to-the-world product
- Non-product advantage
- Norming
- Open Innovation (OI)
- Operations
- Opportunity
- Option pricing theory
- Organizational identity
- Outsourcing
- Outstanding Corporate Innovator Award
- Patent
- Payback
- Perceptual mapping
- Performance measurement system
- Performance metrics
- Performing
- Personas
- PERT (Program Evaluation and Review Technique)
- PESTLE
- Phase review process
- Pipeline management
- Pipeline (product pipeline)
- Plant variety rights
- Platform product
- Portfolio criteria
- Portfolio management team
- Portfolio management
- Portfolio rollout scenarios
- Portfolio
- Primary market research
- Principal components analysis (PCA)
- Process champion
- Process managers
- Process owner
- Product and process performance success
- Product approval committee
- Product architecture
- Product backlog
- Product definition
- Product design specifications
- Product development portfolio
- Product development process
- Product development team
- Product development
- Product discontinuation
- Product failure
- Product family
- Product Innovation Charter (PIC)
- Product innovation
- Product life cycle management
- Product life cycle
- Product line
- Product management
- Product manager
- Product owner
- Product platform
- Product portfolio
- Product positioning
- Product rejuvenation
- Product roadmap
- Product superiority
- Product
- Productivity index
- Program manager
- Project decision-making & reviews
- Project leader
- Project management
- Project pipeline management
- Project plan
- Project portfolio
- Project resource estimation
- Project sponsor
- Project strategy
- Project team
- Project
- Promotion
- Prospectors
- Psychographics
- Qualitative Market Research
- Quality assurance/compliance
- Quality-by-design
- Quality control specification and procedure
- Quality Function Deployment (QFD)
- Quality
- Quantitative market research
- Quartz Open Framework
- Radical innovation
- Random sample
- Rapid prototyping
- Reactors
- Release plan
- Reposition
- Resource matrix
- Resource plan
- Return on investment (ROI)
- Reverse engineering
- Risk acceptance
- Risk avoidance
- Risk management
- Risk mitigation
- Risk tolerance
- Risk transference
- Risk
- Road-mapping
- Routine innovation
- S-Curve (Technology S-Curve)
- S-Steady
- Sales forecasting
- Sales wave research
- Scamper
- Scenario analysis
- Screening
- Scrum-master
- Scrum team
- Scrum
- Secondary market research
- Senior management
- Sensitivity analysis
- Sensory testing
- Sentiment analysis
- Services
- Simulated test market
- Six Sigma
- Six thinking hats
- Sketch
- Social media
- Specification
- Sponsor
- Sprint
- Stage-Gate® process
- Stage
- Staged product development activity
- Standard cost
- Star products
- Storming
- Storyboarding
- Strategic balance
- Strategic fit
- Strategic partnering
- Strategic priorities
- Strategy
- Stratified sampling
- Support projects
- Sustainable development
- Sustainable innovation
- Sustaining innovation
- SWOT Analysis
- Systems engineering (SE)
- Tangible product
- Target market
- Task
- Team leader
- Technology-driven
- Technology foresighting
- Technology roadmap
- Technology S-curve
- Technology strategy
- Technology transfer
- Test marketing
- Time to market
- Top-down portfolio selection
- Total Quality Management (TQM)
- Trade secrets
- Trademark
- Triple bottom line
- Triple constraint
- TRIZ
- Unarticulated customer needs
- Usage and purchase intent
- User experience (UX)
- User interface (UI)
- User
- Value-added
- Value proposition
- Value
- Virtual reality (VR) testing
- Virtual team
- Vision
- Vitality index
- Voice of the Customer (VOC)
- Waste
- Waterfall method
- Whole product
- Willingness to pay
- Wireframe
- Workplan
- 組織的創造性を覚醒させる「揺さぶり」の質問
- リーン・バリュー・ツリー（LVT）
- 顧客フィードバックの流れを作る
- プラットフォームチームの考え方
- システムを変えるふりかえり
- OKRとプロダクト戦略
- アジャイルなガバナンス
- WIP制限はチームの集中を守る
- AI時代の2025年にPdMが読むべき5冊
- 意思決定を記録する
- Team Topologies の最初の一歩
- Product Ops
- チームのメトリクス
- 仮説としてのロードマップ
- Opportunity Solution Tree
- デュアルトラックアジャイル
- プロダクトディスカバリーの基本ループ
- アウトプットではなくアウトカムで見る
- 15%ソリューション
- チャタムハウスルール
- ベガスルール
- 戦略展開
- オペレーティングモデル
- 変革疲れ
- Go-to-Market
- ポジショニング
- セグメンテーション
- ペルソナ
- カスタマージャーニーマップ
- サービスブループリント
- Blameless Postmortem
- ガードレール
- システム思考
- チームの境界
- Stream-aligned Team
- Enabling Team
- Architecture Decision Record
- 技術的負債
- バリューストリーム
- Communities of Practice
- 意思決定権
- Delegation Poker
- ワーキングアグリーメント
- Team API
- 社会技術システム
- コンウェイの法則
- 認知負荷
- 心理的安全性
- 機会費用
- Impact Mapping
- Cost of Delay
- RICE優先順位づけ
- A/Bテスト
- コホート分析
- Pirate Metrics
- North Star Metric
- Product-Market Fit
- Jobs to be Done
- プロトタイプ
- MVP
- リトルの法則
- 累積フロー図
- サイクルタイム
- リードタイム
- カンバン
- バックログリファインメント
- スプリントゴール
- ベロシティ
- ストーリーポイント
- 受け入れ条件
- ユーザーストーリー
- Definition of Ready
- Definition of Done
- Thinkers 50コミュニティが選んだ最も影響力のある経営本（2023）
- 組織変革フレームワーク
- 4Cフレームワークを使ったワークショップの作り方
- スクラムマスターが読むべき5冊
- WIP制限の値の設定方法
- リーンキャンバスから事業計画書へ
- 新規事業の4つのアプローチ（PGTM）
- アジャイル認定資格というもの
- アジャイル導入の「最小限」の読書リスト
- 雑誌『anan』で「アジャイル」
- スクラムマスターは開発メンバーになれるのか？